最高學歷:美國夏威夷大學農資經濟博士  

 

開授課程:

上學期:廣告學、行銷規劃、品牌管理與策略

下學期:國際行銷、行銷與包裝、廣告與行銷傳播

 

研究領域:國際行銷、廣告行銷、觀光行銷

 

研究計畫:

Comparative Study of Advertiser-Agency Partnership in the Global Market2005.04 ~  2006.03 (日本吉田秀雄紀念事業財團)

國際買賣關係與出口行銷策略, 2003.08~2004.12 (行政院國科會)

日本品牌管理與廣告策略之研究, 2003.08~2004.02 (日本吉田秀雄紀念事業財團)

台灣漁產品國際競爭力之評估及其應用, 2002.08~2003.07 (行政院國科會)

 

研究著作:

Ling, Bith-Hong (2005). “Structural Changes and Regulations of Imported Shrimp in Japan,” In PingSun Leung and Carole Engle (eds), Shrimp Culture: Economics, Market and Trade, Chapter 4, Blackwell Publishing.

 

凌碧鴻 、邱振鎰 (2004),台灣進口葡萄酒行銷通路選擇之影響因素分析,農業經濟,第75期,頁115-149

 

Ling, Bith-Hong and Larry Lockshin (2003). “Components of Wine Prices for Australian Wine: How Winery Reputation, Wine Quality, Region, Vintage, and Winery Size Contribute to the Price of Varietal Wines,” Australasian Marketing Journal , Vol. 11, No. 3, pp.19-32.

 

Ling, Bith-Hong (2003). “Price Cointegration in Spatial Markets: An Application to Milkfish Markets in Taiwan,” Aquaculture Economics & Management, Vol. 7, No. 1/2, pp.85-94.

 

凌碧鴻 、潘韻如 (1999),影響台灣漁產品產業內貿易之研究,農業經濟,第66期,頁85-107

 

Ling, Bith-Hong, PingSun Leung and Yung C. Shang (1999). “Comparing Asian Shrimp Farming: The Domestic Resource Cost Approach,” Aquaculture, Vol. 175, No. 1-2, pp.31-48. (SCI: 1.627)

 

Ling, Bith-Hong, PingSun Leung and Yung C. Shang (1998). “Behaviour of Price Transmissions in Vertically Coordinated Markets: The Case of Frozen Black Tiger Shrimp (Penaeus Monodon),” Aquaculture Economics & Management, Vol. 2, No. 3, pp.119-128.

 

Shang, Yung C., PingSun Leung and Bith-Hong Ling (1998). “Comparative Economics of Shrimp Farming in Asia,” Aquaculture, Vol. 164, pp. 183-200. (SCI: Impact Factor: 1.627)

 

Ling, Bith-Hong, Leung, PingSun and Shang, Yung C. (1996). “Export Performance of Major Cultured Shrimp Producers in the Japanese and US Markets,” Aquaculture Research, Vol. 27, pp. 775-786. (SCI: 0.676)

 

   台中市(402)國光路250號  Tel:(04)22840392 ext.43   Email: bhling@dragon.nchu.edu.tw